HUMAN-CENTERED DESIGN

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the problem 

Solving complex social issues is not easy.  Historically, most business tools available to unravel these complicated issues require time, money and risk.  Assets that are not generally abundant in nonprofit organizations or in fixed corporate departmental budgets.  The value proposition of most organizations are hinged not upon their ability to stay the same, but upon their ability to grow and innovate.  The inability to grow often translates to reduced funding and a higher risk for becoming irrelevant.

the solution

Human-centered design is an affordable approach to problem solving that has led to some of the greatest social advancements of our time. It is a process that challenges the rules often found in business while placing emphasis on the people for which a service is being designed. It creates new results through cross-disciplinary thinking.  Knowing how designers approach problems and the methods which they use to ideate, select and execute solutions, enables businesses to be better able to improve their own problem solving processes and take innovation to a higher level. 

the impact

Human-centered design is research and development for social impactIt helps leaders and their teams to think more courageously, manage risk and adopt innovation strategies that solve complex social problems and manage organizational change. Innovation and growth strengthens mission and attracts stakeholders to develop a greater interest in your work.